PASSIONATE FANS DONATE THEIR HEART BEATS FOR OUR TEAM.

Heart Ball

WHAT ABOUT DONATE YOUR HEART BEATS FOR BRAZIL?

The heart beats, flips, jumps and screams. During the World Cup, every fan gives their heart to the Brazilian Team. That's why we created a ball capable of capturing the heartbeat of thousands of fans, make it loud and clear, and donate to the soccer players.

Sensors captured the heart beats through the fingers, turning it into a single profile and collecting the donations from all the country.  

HOW IT WAS CREATED:

It took over two months to develop a technology to fit inside a simple ball and fill the hearts of most passionate fans of the World Cup.

THE BALL WENT TO THE HOST CITIES SO THAT EVERYONE COULD DONATE THEIR HEARTBEATS TO THE BRAZILIAN TEAM.

IT WAS ALSO SENT UP TP THE MOST ILLUSTIOUS FANS AND BECAME THE STAR OF A DOCUMENTARY.

AND, WITH ONLY A FEW DAYS TO GO BEFORE THE TOURNMENT, IT REACHED THE SOCCER PLAYERS, AS A GIFT OF 200 MILLIONS FANS.

Thanks, Brazil

After all, all the heartbeat was used as the brand soundtrack of the World Cup's opening film.

The most searched brand on Google related to the World Cup.

The most remembered Brazilian brand among the team's sponsors.

The second most remembered brand of the World Cup.

Highlighted on the most famous websites of the world.

Agency: TUDO

Creative Director: Rodolfo Barreto

Creative Team: Fernando Brandt, Gladys Esher

Planner Director: Cleber Paradela

Planners: Gustavo Teixeira, Leandro Gimenez

PR Planner: Renato Pezzotti

Account Director: Iron Neto

Account Manager: Ana Paula Pimentel

Account Executive: Ana Maria Menegaldo, Renata Almeida

Production: Primo Comunicação & Design

Production Manager: Jô Pereira

Promo Manager: Rodrigo Xavier

Promo Executive: Fernando Mendes, Valdenir Rosa

Documentary & Offline Campaign: África

THANKS FOR YOUR VISIT