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PASSIONATE FANS DONATE THEIR HEART BEATS FOR OUR TEAM.

Heart Ball

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WHAT ABOUT DONATE YOUR HEART BEATS FOR BRAZIL?

The heart beats, flips, jumps and screams. During the World Cup, every fan gives their heart to the Brazilian Team. That's why we created a ball capable of capturing the heartbeat of thousands of fans, make it loud and clear, and donate to the soccer players.

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Sensors captured the heart beats through the fingers, turning it into a single profile and collecting the donations from all the country.  
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HOW IT WAS CREATED:

It took over two months to develop a technology to fit inside a simple ball and fill the hearts of most passionate fans of the World Cup.

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THE BALL WENT TO THE HOST CITIES SO THAT EVERYONE COULD DONATE THEIR HEARTBEATS TO THE BRAZILIAN TEAM.

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IT WAS ALSO SENT UP TP THE MOST ILLUSTIOUS FANS AND BECAME THE STAR OF A DOCUMENTARY.

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AND, WITH ONLY A FEW DAYS TO GO BEFORE THE TOURNMENT, IT REACHED THE SOCCER PLAYERS, AS A GIFT OF 200 MILLIONS FANS.

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Thanks, Brazil

After all, all the heartbeat was used as the brand soundtrack of the World Cup's opening film.

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The most searched brand on Google related to the World Cup.

The most remembered Brazilian brand among the team's sponsors.

The second most remembered brand of the World Cup.

Highlighted on the most famous websites of the world.

Agency: TUDO
Creative Director: Rodolfo Barreto
Creative Team: Fernando Brandt, Gladys Esher
Planner Director: Cleber Paradela
Planners: Gustavo Teixeira, Leandro Gimenez
PR Planner: Renato Pezzotti
Account Director: Iron Neto
Account Manager: Ana Paula Pimentel
Account Executive: Ana Maria Menegaldo, Renata Almeida
Production: Primo Comunicação & Design
Production Manager: Jô Pereira
Promo Manager: Rodrigo Xavier
Promo Executive: Fernando Mendes, Valdenir Rosa
Documentary & Offline Campaign: África


Selected Works

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THANKS FOR YOUR VISIT