HOW TO INCREASE THE NUMBER OF BLOOD DONORS WITH JUST A HEALER?

The Red Aid 

WE USED THE BEST POSSIBLE MEDIA TO ENCOURAGE BLOOD DONATION: THOSE WHO’VE DONATED.

The aid is one of the few ways you can show that you donated blood. However, a common bandage on his arm can mean just a routine checkup. That's why we decided to turn the Pro Sangue Foundation's band-aid into an icon that will last forever changing only its color. In addition to making it clear that the person donated, the red bandage becomes a symbol of pride, a way of recognizing who does something good for those who need it.

A simple and low budget idea: hey guys, let's just change the color.

The Red Aid Day

On the World Blood Donor Day we spread the Red Aid around every corner: all main statues on São Paulo streets had red aids stuck on them..

The Red Aid Team

The soccer players of Corinthians, Santos and São Paulo entered the field with it in their arms in games nationally broadcasted.

The Red Aid

Exhibition

The Red Aid became an exhibiton of art held in São Paulo.

// CCSP
                 Brazilian Creative Annual 
                 Shortlist // Design

Agency: BETC São Paulo

Client: Fundação Pro Sangue

Executive Creative Director: Rodolfo Barreto

Creative Directors: Daniel Schiavon

Creative Team: Francisco Zuccato, Thiago Melchior

Account Manager: Natália Rocha

Project Manager: Gabriela Muller

Production: Mariane Goebel, Anna Ferraz

Film Production: Sentimental

Film Direction: 

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