HOW TO INCREASE THE NUMBER OF BLOOD DONORS WITH JUST A HEALER?
The aid is one of the few ways you can show that you donated blood. However, a common bandage on his arm can mean just a routine checkup. That's why we decided to turn the Pro Sangue Foundation's band-aid into an icon that will last forever changing only its color. In addition to making it clear that the person donated, the red bandage becomes a symbol of pride, a way of recognizing who does something good for those who need it.
On the World Blood Donor Day we spread the Red Aid around every corner: all main statues on São Paulo streets had red aids stuck on them..
The soccer players of Corinthians, Santos and São Paulo entered the field with it in their arms in games nationally broadcasted.
The Red Aid became an exhibiton of art held in São Paulo.
Dissolving PosterHabitat for Humanity
No Stain SaucesVanish
The Unphotoghaped AlbumDermodex
Voices of SilenceLibbs
Edible Candy WrapperJontex
The Art of BrushingCuraprox
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