IT'S TIME TO RECREATE MOMENTS THAT SHOULD HAVE EXISTED.

The Unphotographed Album

THEY WERE ALREADY A FAMILY. THEY HAD JUST NOT YET MET.

In Brazil, 92% of children up for adoption are over 7 years old. But, out of the  37,000 parents who wants to adopt, only 9% want children of that age.

To encourage late adoption, Dermodex, have decided to homage the families which adopted their children at an older age. Because the early years of childhood are an experience that every parent deserve to have.

With the help of photorealistic illustrator artists, we manufactured special albums, recreating important early childhood moments, that they weren’t able to share with their children.

In the first 48 hours, our video was shared more than 35,000 times, and had more than 1.5 million views, before the media investment even started. Social media mentions increased by an amazing 13,720%. Several families and adoption NGOs contacted us, asking for their own albums.

THE ALBUM OF

Ketelyn & Sabrina Montefusco P. da Silva

The Montefusco Pereira da Silva family adopted one daughter, Sabrina, who already had her other siblings adopted by different families. Few years later, they adopted another daughter, Ketelyn, making them adoptive sisters. It’s not common for a flate adoption family, to adopt another children after the first one, specially if they are not related.

THE ALBUM OF

Matheus Antonio Oliveira do Carmo

The Oliveira do Carmo family adopted Matheus, who have a serious visual impairment. Children with disabilities are more likely of not getting adopted. And gay couples face more difficulties to prove themselves right for adoption.

THE ALBUM OF

Gabriela, Rafaela & Emily Abib Kern

The Abib Kern family went to the orphanage determined to adopt a child and, upon arriving there, learned that she had two more sisters. At this moment, they had no doubts: they would all be part of the same family.

// Cannes Lions 
                 Shortlist // Design

// CCSP
                 Brazilian Creative Annual 
                 Silver // Direct
                 In book // Branded Content

// Wave Festival
                 Shortlist // Health

Agency: BETC São Paulo

Executive Creative Director: Rodolfo Barreto

Creative Director: Daniel Schiavon

Creatives: José Pedro Bortolini, Michel Morem, Gabriel Marcondes, Savio Hatherly

Creatives 2: Americo Vizer, Chico Lucas, Filipe Abreu, Pedro Rosas

Production: Mariane Goebel

Film Production: Trator Filmes

Film Director: Claudio Cinelli

Illustration: Estúdio Ícone

Print Production: P+E Galeria Digital

Photography: Alexandre Genga, Geison Genga

Audio: Jamute

THANKS FOR YOUR VISIT