A LINE OF SAUCES THAT GETS RID OF STAINS BEFORE THEY EVEN HAPPEN.

No Stains Sauces

THERE IS ONLY ONE WAY TO AVOID USING VANISH: EATING SAUCES THAT DON'T STAIN.

When people wear white clothes while eating, they are probably going to get stains. But what if there was a way you could eat and not stain white clothes?

With that in mind, we developed a line of perfectly white sauces, in partnership with researches at UNICAMP, the best university in Latin America. It looks us up 20 attempts to achieve the desired taste and color: a white ketchup and a white mustard, both 100% edible.

We invited several food enthusiasts to taste them at one of the best-known restaurants in São Paulo. But this was a special edition: only 100 bottles of each sauce were produced. These were sent to famous chefs, influencers and special costumers.

// CCSP
                 Brazilian Creative Annual 
                 Shortlist // Design

Agency: BETC São Paulo

Client: Vanish (Reckitt Benckiser)

Executive Creative Director: Rodolfo Barreto

Creative Directors: Daniel Schiavon, Alexandre Ravagnani

Creative Team: Victor Castelo, Guilherme Possobon, Guilherme Filippoff

Account Manager: Daniela Keller, Joanna Alencar, Beatriz Helena Fizzo

Project Manager: Gabriela Muller

Production: Mariane Goebel, Ana Lúcia Marques, Gilmar Mendes, Carlos Valeriano

Production 2: Robson de Vito, Plínio Júnior, Vicente André, Renata Germani

Film Production: Bossa Nova Films, Alma 1111 Audio

Film Direction: Alexandre Lucas

THANKS FOR YOUR VISIT