Thumb_Vanish_2

A LINE OF SAUCES THAT GETS RID OF STAINS BEFORE THEY EVEN HAPPEN.

Vanish-logo

No Stains Sauces

THERE IS ONLY ONE WAY TO AVOID USING VANISH: EATING SAUCES THAT DON'T STAIN.

When people wear white clothes while eating, they are probably going to get stains. But what if there was a way you could eat and not stain white clothes?

With that in mind, we developed a line of perfectly white sauces, in partnership with researches at UNICAMP, the best university in Latin America. It looks us up 20 attempts to achieve the desired taste and color: a white ketchup and a white mustard, both 100% edible.

Produto-3
Imagens_Fotos_1_1
IMG_02
Restaurante-2
Restaurante-4
Restaurante-3

We invited several food enthusiasts to taste them at one of the best-known restaurants in São Paulo. But this was a special edition: only 100 bottles of each sauce were produced. These were sent to famous chefs, influencers and special costumers.

TESTE8_1920
upload-e6872302-7619-487c-9ad9-da590de1ee4b
upload-210b09e0-ef6f-11e8-a432-91ac33fdc1e1
upload-2bcb4430-ef6f-11e8-9e22-715625de3a01
// CCSP
                 Brazilian Creative Annual 
                 Shortlist // Design
Agency: BETC São Paulo
Client: Vanish (Reckitt Benckiser)
Executive Creative Director: Rodolfo Barreto
Creative Directors: Daniel Schiavon, Alexandre Ravagnani
Creative Team: Victor Castelo, Guilherme Possobon, Guilherme Filippoff
Account Manager: Daniela Keller, Joanna Alencar, Beatriz Helena Fizzo
Project Manager: Gabriela Muller
Production: Mariane Goebel, Ana Lúcia Marques, Gilmar Mendes, Carlos Valeriano
Production 2: Robson de Vito, Plínio Júnior, Vicente André, Renata Germani
Film Production: Bossa Nova Films, Alma 1111 Audio
Film Direction: Alexandre Lucas


Selected Works

Icon_signature


THANKS FOR YOUR VISIT