FOR THE FIRST TIME, AN AUTO BRAND SHOWS - LITERALLY - THE SENSE OF DRIVING.
Imagine hearing colors or tasting shapes. This is how the synesthetics live the world. So, we decided to take advantage of this superhuman ability to try to figure out what it feels like to drive Peugeot 2008: a different car in every sense.
In partnership with the Discovery Channel, we created Cross Senses, a unique experiment in Branded Content. We invited 5 synesthetic people to drive the Peugeot 2008 and tell 5 creators what they felt. Together, they turned these sensations into real works.
Dissolving PosterHabitat for Humanity
No Stain SaucesVanish
The Unphotoghaped AlbumDermodex
Voices of SilenceLibbs
Edible Candy WrapperJontex
The Art of BrushingCuraprox
The Red AidFundação Pro Sangue
THANKS FOR YOUR VISIT