AN APP THAT MEASURES HOW MANY TIMES MEN INTERRUPTS WOMEN.
To fight this, we created Woman Interrupted, an app that uses the mobile’s microphone to detect manterrupting in daily conversations, using the difference in the frequency of male and female voices.
To understand the real power of this simple idea, the app was downloaded in 185 countries, more than the 174 countries that are part of the UN.
The development of the app took 6 months of research and tests of an algorithm that allows the app to know the difference between interruptions and just noise. One of the challenges was performing the analysis without recording audio, to ensure the user’s privacy. Before launch, Woman Interrupted was tested for accuracy by the #1 testing company in Latin America.
The cause inspired an art project, the Portraits of Silence Gallery. More than 67 artists from 22 countries illustrated posters, available on the app’s website. All of them created their version of the campaign’s symbol of a woman silenced by a male hand, using the campaign’s colors and elements. Proof that to speak up, you can use more than your voice.
Ads on airports, streets and specially on Times Square. There were more than 400 articles all over the world. All media was donated for free.
Dissolving PosterHabitat for Humanity
No Stain SaucesVanish
The Unphotoghaped AlbumDermodex
Voices of SilenceLibbs
Edible Candy WrapperJontex
The Art of BrushingCuraprox
The Red AidFundação Pro Sangue
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