A SPECIAL CHOIR CREATED TO ENCOURANGING PEOPLE TO TALK.

Voices of Silence

32 PEOPLE PER DAY COMMIT SUICIDE. BUT TALK CAN SAVE THEIR LIVES.

Brazil. In a country where everyone seems happy all the time, suffering from depression is considered to be a weakness, resulting in few people talking about it. But 90% of people who are given the chance to talk, choose to live.

Libbs, one of the largest pharmaceutical companies, and CVV, a voluntary association for emotional support and suicide prevention, decided to take advantage of a powerful language to every Brazilian: music.

AN INSTAGRAM SPECIAL FILTER HAS BEEN CREATED.

A SCHOOL RECREATED THE MUSIC VIDEO WITH STUDENTS.

The videoclipe

+ R$ 17Million on earned media

"The lyrics show the importance of dialogue with people who are depressed and having suicidal thoughts.”

UOL

"It exalts the importance of life and inspires dialogue about suicide."

GQ

"It sends a message of support and empathy. It elevates life. It stresses the importance of facing our problems and dialoguing."

FOLHA DE S. PAULO

"It is intended to encourage a reflection on the topic."

HUFFPOST

Agency: TracyLocke Brasil DDB

Client: Libbs

Chief Creative Office: Rodolfo Barreto

Executive Creative Director: Nina Lucato

Creative Director: Daniel Machado

Creative Team: Francine Bittencourt, Mila Fregona, Leandro Calado, Pedro Paoliello, Amanda Guimarães, Thiago Dias, Lincoln “T2” Ureshino, Vivian Sena, Gabriel Colese, Cristiano Franco, Alexandre Varga

Chief Strategic Office: Jader Crivelaro

Planner Team: Daniela Camocardi e Rafael Rebelatto, Laura Orciuolo, Leandro Gimenez, Gustavo Teixeira

Media Manager: Lucia Cucci, Barbara Pinheiro

Account Manager: Mirna Abaurre e Ana Claudia Benini, Fernanda Toselli Moreira

Production: Pedro Canuto, Juliana Miyake, João Leão

Film Production: Delicatessen Filmes

Film Direction: Lua Voigt

Audio: Satelite Audio

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