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A SPECIAL CHOIR CREATED TO ENCOURANGING PEOPLE TO TALK.

Voices of Silence

32 PEOPLE PER DAY COMMIT SUICIDE. BUT TALK CAN SAVE THEIR LIVES.

Brazil. In a country where everyone seems happy all the time, suffering from depression is considered to be a weakness, resulting in few people talking about it. But 90% of people who are given the chance to talk, choose to live.

Libbs, one of the largest pharmaceutical companies, and CVV, a voluntary association for emotional support and suicide prevention, decided to take advantage of a powerful language to every Brazilian: music.

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Choir
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AN INSTAGRAM SPECIAL FILTER HAS BEEN CREATED.

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A SCHOOL RECREATED THE MUSIC VIDEO WITH STUDENTS.

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The videoclipe

+ R$ 17Million on earned media

"The lyrics show the importance of dialogue with people who are depressed and having suicidal thoughts.”

UOL

"It exalts the importance of life and inspires dialogue about suicide."

GQ

"It sends a message of support and empathy. It elevates life. It stresses the importance of facing our problems and dialoguing."

FOLHA DE S. PAULO

"It is intended to encourage a reflection on the topic."

HUFFPOST

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Agency: TracyLocke Brasil DDB
Client: Libbs
Chief Creative Office: Rodolfo Barreto
Executive Creative Director: Nina Lucato
Creative Director: Daniel Machado
Creative Team: Francine Bittencourt, Mila Fregona, Leandro Calado, Pedro Paoliello, Amanda Guimarães, Thiago Dias, Lincoln “T2” Ureshino, Vivian Sena, Gabriel Colese, Cristiano Franco, Alexandre Varga
Chief Strategic Office: Jader Crivelaro
Planner Team: Daniela Camocardi e Rafael Rebelatto, Laura Orciuolo, Leandro Gimenez, Gustavo Teixeira
Media Manager: Lucia Cucci, Barbara Pinheiro
Account Manager: Mirna Abaurre e Ana Claudia Benini, Fernanda Toselli Moreira
Production: Pedro Canuto, Juliana Miyake, João Leão
Film Production: Delicatessen Filmes
Film Direction: Lua Voigt
Audio: Satelite Audio


Selected Works

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THANKS FOR YOUR VISIT