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OUR REFLECTIONS GO BEYOND FROM WHAT WE SEE IN THE MIRROR.

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Reflections

HOW MANY WOMEN DO YOU SEE WHEN YOU LOOK AT THE MIRROR?

From magazine covers to TV shows, everything in the media says - all the time - how women need to be. But the novelty here comes from GirlGuiding, an English institute that works for women: not accepting their own physique has been something more and more precocious in women and, amazingly, today we have 7 year old girls who already say they are not well with the body. What? Yeah, well. And to this cycle had an end that we worked.

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Agency: BETC São Paulo
Client: eQlibri (Pepsico)
Executive Creative Director: Rodolfo Barreto
Creative Director: Daniel Schiavon
Creative Team: Chico Zuccato, Julia Pimentel, Thiago Melchior, Barbara Ruffatto
Account Manager: Luana Gregório
Project Manager: Gabriela Muller
Production: Mariane Goebel, Anna Ferraz
Film Production: Trator Filmes
Film Direction: Gabi Brites

 

Selected Works

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THANKS FOR YOUR VISIT