OUR REFLECTIONS GO BEYOND FROM WHAT WE SEE IN THE MIRROR.

Reflections

HOW MANY WOMEN DO YOU SEE WHEN YOU LOOK AT THE MIRROR?

From magazine covers to TV shows, everything in the media says - all the time - how women need to be. But the novelty here comes from GirlGuiding, an English institute that works for women: not accepting their own physique has been something more and more precocious in women and, amazingly, today we have 7 year old girls who already say they are not well with the body. What? Yeah, well. And to this cycle had an end that we worked.

Our reflexes go far beyond what we see in the mirror. Reflections #weAreAllFree. Watch it and reflect.

Agency: BETC São Paulo

Client: eQlibri (Pepsico)

Executive Creative Director: Rodolfo Barreto

Creative Director: Daniel Schiavon

Creative Team: Chico Zuccato, Julia Pimentel, Thiago Melchior, Barbara Ruffatto

Account Manager: Luana Gregório

Project Manager: Gabriela Muller

Production: Mariane Goebel, Anna Ferraz

Film Production: Trator Filmes

Film Direction: Gabi Brites

THANKS FOR YOUR VISIT