A POSTER THAT KILLS MOSQUITOS BEFORE THEY HATCH.

Dissolving Poster

A SOLUTION SO SIMPLE AS FOLLOW THE WATER

In tropical countries like Brazil, it rains all year round. That means lots of standing water and breeding sites for the Aedes aegypti mosquito, the transmitter of many fatal diseases. Especially in the poorest regions and difficult areas to aproach.

To reach those places, we created special posters that dissolve in the rain and kill the mosquitoes before they hatch. A solution that is safe to animals, the environment and people.

Simulation of the poster activation after 20 minutes of exposition on rain water.

"WE HAVE A SIMPLE, AFFORDABLE AND RELEVANT SOLUTION TO A SIGNIFICANT PART OF THE PROBLEM, WHICH IS TO CONTROL THE PROPAGATION OF MOSQUITOES"

Rodrigo Perez, Researcher CIETEC / USP - University of São Paulo

ONE SIMPLE POSTER TREATS 200L OF WATER FOR 60 DAYS.

// Cannes Lions
                 Bronze // Health 
                 Shortlist // Innovation 
                 Shortlist // Sustainable Development Goals
                 Shortlist // Health

// D&AD
                 Graphite Pencil // Media - Use of Press & Outdoor
                 Shortlist // Experiential - Out of Home

// New York Festivals Global Awards
                 Grand Prix - Good Global Award
                 Gold // Out of Home

// CLIO Awards
                 Gold // Out of Home - Health & Wellness

// One Show
                 Merit // Innovation - Health & Welness
                 Merit // Out of Home - Health & Welness

// New York Festival
                 First Prize// Outdoor - Best Use
                 Second Prize// Positive World Impact - Public Service
                 Third Prize// Avant Guarde - Innovative

// Epica Awards
                 Gold // Public Interest - Health & Safety

// Wave Festival
                 Gold // Innovation in Outdoor

// El Ojo de Iberoamerica
                 Silver// Media 
                 Silver // Sustainability

// Lürzer's Archive
                 2019 // Book 1

Agency: BETC São Paulo

Client: Habitat

Executive Creative Director: Rodolfo Barreto

Creative Director: Daniel Schiavon

Creative Team: Chico Lucas, Américo Vizer, Filipe Abreu, Gustavo Guives, José Pedro Bortolini, Vitor Prado

Account Maneger: Daniela Keller, Beatriz Frizzo

Project Manager: Gabriela Muller

Production: Mariane Goebel, Ana Lucia Marques, Gilmar Mendes, Carlos Valeriano, Plínio Júnior, Renata Germani

Production 2: Juliana Arantes, Ricardo Célio, Coletivo Norte, André Fasanella.

Film Production: Trator Filmes, Canja Audio

Film Direction: 2Vilão

THANKS FOR YOUR VISIT