The robotics industry will become equivalent to the automotive industry. What will be the impacts of this new market? The overpopulation of robots. The challenges. The solutions. The emergence of the cyborg market.

Our era is marked by new phobias such as chronophobia, the fear of the future, and technophobia, the fear of technology. Both are reflections of the anxiety generated by rapid technological evolution and the uncertainty about what the future holds. These fears, although synthetic, are powerfully real in their consequences, influencing everything from personal decisions to public policies.

The concept of the "Uncanny Valley," introduced by Masahiro Mori, illustrates this dynamic. He suggests that as robots and avatars become almost indistinguishable from humans, small deviations or imperfections make us deeply uncomfortable. This phenomenon symbolizes a critical point in our technological journey: how human can our creations appear before they begin to disturb us?

In this scenario, we see that fear is divided between those who master technology and those who are dominated by it. Have you ever wondered which side you are on?

How far would you go to have tech inside you? The Third Wave of Body Modification: Embracing the Bionic Era.

Transhumanism. For the first time, people are willing to exchange a hand or a leg for a bionic prosthetic. But there's a difference: they are not making the swap due to a disability. They are upgrading to have something better than what they were born with. And that changes everything.

** Do not try this at home **

The world looked normal But one extra detail Or a fewer one Can change everything 1/4.

No One Will Leave Intact. Written by Rodolfo Barreto.

Editing: Bruno Lasevicius Voice over: Renet Lyon Soundtrack: The Money Chant - Robbie Robertson, Tiny Dancer - Elton John, The Way I DO - Bishop Briggs, Nick Bostrom speech - TED. Images: stock footage and some scenes from Awake Movie, The Wake, Altered Carbon, and Transhuman Farewell.

It’s fascinating to observe how we’ve progressed from a mere curiosity about mechanics and electronics to complex interactions with machines that replicate human behaviors. The integration of artificial intelligence, like Chat GPT in the Figure 01, exemplifies this technological leap, offering not just a machine capable of performing tasks but one that can understand, respond, and, to some extent, “feel.”

The public’s emotional reaction to how robots are treated, as seen in the Boston Dynamics videos, highlights our tendency to anthropomorphize objects, especially when they exhibit traits or behaviors we consider uniquely human. This phenomenon isn’t just a psychological curiosity; it has profound implications for how we design, interact with, and eventually integrate these technologies into our lives.

“Companion Robots” promise to fill gaps in our increasingly individualistic and technologically mediated society. They represent an opportunity to provide companionship, educational support, and emotional assistance in ways that were previously impossible. The application of these technologies to help the elderly, children, people with mental health challenges, or social interaction difficulties reflects a potential to significantly improve the quality of life for many.

However, this technological evolution also invites us to reflect on the value of human relationships. The term “companion” emphasizes the importance of companionship, support, and interaction, whether mediated by humans or machines. The appreciation of human connections, in contrast to technology, may become even more relevant in a world where the line between the artificial and the real becomes increasingly blurred.

In this context, the key to a future where humans and machines coexist harmoniously may lie in our ability to understand and define the role we want these technologies to play in our lives. This includes not only the practical aspects of their applications but also the ethical and emotional values we choose to assign to them.

In the near future, Apple Vision Pro is set to revolutionize the live events market, transforming every seat into a front-row experience and completely redefining the way we watch sports events and concerts. With the ability to 'be there' live, viewers can now watch NBA games or any sporting event as if they were on-site, but from the comfort of their homes and at a fraction of the cost of a physical ticket. This video explores the economic implications of this technology, discussing how the sale of 'unlimited virtual seats' can exponentially increase the profitability of live events. Additionally, I analyze the strategic partnership between Apple and Disney and how this could be a game-changer for sports broadcasting through ESPN. Subscribe and join the discussion on how Apple Vision Pro could create new business models in the world of entertainment.