In the near future, Apple Vision Pro is set to revolutionize the live events market, transforming every seat into a front-row experience and completely redefining the way we watch sports events and concerts. With the ability to 'be there' live, viewers can now watch NBA games or any sporting event as if they were on-site, but from the comfort of their homes and at a fraction of the cost of a physical ticket. This video explores the economic implications of this technology, discussing how the sale of 'unlimited virtual seats' can exponentially increase the profitability of live events. Additionally, I analyze the strategic partnership between Apple and Disney and how this could be a game-changer for sports broadcasting through ESPN. Subscribe and join the discussion on how Apple Vision Pro could create new business models in the world of entertainment.